The 29 Best Free SEO Tools for 2025

Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips. Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT can be a great help in your SEO efforts. Here are additional lists of Google Analytics plugins and plugins to improve site speed.

seo tools

Ahrefs Backlink Checker

  • This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started.
  • Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features.
  • It works with 550+ search engines and can track geo-specific positions, even down to the exact street address.
  • You can duplicate the layout, data sources, and widgets from any previous report.
  • It’s similar to Screaming Frog, but offers better data visualization.

If you are wondering which SEO tools for SEO agencies are the best for people who want to improve their client’s website performance, this article can help. We will present 14 key solutions on the market that will allow you to maintain the highest quality and efficiency of your team’s work. Free SEO checkers are a great starting point for improving your website’s SEO, but relying solely on them may limit your ability to fully optimize your site. Combining free tools with other SEO strategies and possibly investing in paid tools can provide a more comprehensive approach to enhancing your website’s performance. Keywords Everywhere is an essential SEO analytics tool for finding and evaluating keywords.

If you’re managing multiple offers, locations, or product variations, tools like Landingi simplify this process even further. Programmatic Landing Pages let you quickly duplicate and customize SEO-friendly pages at scale without coding, making it much easier to target relevant keywords or regional markets. When used together, SEO tools and landing page builders form a system where insights guide execution, and execution feeds measurable results. If you’re ready to put this into practice, you can try Landingi for free and start building SEO-powered landing pages in minutes. They often work with estimated data or snapshots, so their numbers aren’t always precise.

seo tools

Other useful and specialized SEO tools

If you’re not sure how to begin, our team of experienced professionals at SEO.com are here to help you take the next step in your SEO journey. We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us. We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again.

seo tools

Measuring your content performance is an essential part of SEO. Alli Ai will save you time auditing and optimising your site. While it can’t replace a human yet, it has value for sites with lots of pages. The good news is that AI is starting to change that by fixing technical issues automatically.

We can’t list SEO analytics tools without discussing Google’s technology suite, starting with Google Analytics 4 (GA4). GA4 helps you see how users interact with your website and its events, from conversions to lead generation. Need comprehensive SEO tools beyond just content optimization?

Every vendor swears they’ve built the perfect platform, but when managing dozens of clients with different needs, most of these “comprehensive solutions” fall apart fast. Their suite of free tools is SEO Anomaly solid, and I typically rely on it for domain authority checks and basic on-page evaluations. I work at SEO.AI, so it might not be a surprise that I’m mentioning it here, but I genuinely think it’s one of the best tools around. Your free Semrush account gives you access to many of the best free SEO tools.

seo tools

This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs. AI tools should help work more efficiently – not replace human skills and expertise. Technology that seemed impossible a few years ago now helps us work smarter and faster. There you have it – The 15 best AI tools to use right now for popular SEO tasks. My agency alone uses 13+ individual tools on a regular basis.

They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it. Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks. After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools.


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